We Hacked Pinterest to Create the First-ever 360º Shoppable Experience Inside a Pin

As Group Creative Director at 22Squared, I led the creative on this work for The Home Depot. We wanted to give first-time homeowners the confidence to move from inspiration to action - to turn the rooms they'd been pinning into rooms they actually built.

The answer was Built-in Pins: a series of complete rooms, built start-to-finish inside a single Pinterest Pin, then time-lapsed so viewers could watch each transformation unfold. We hacked One-Tap Pins to deliver the world's first 360º shoppable experience inside Pinterest - viewers could step into each room and add the products they wanted directly to their cart. Each Pin became a microhub of how-to content, DIY tips, and shoppable Pins, and we extended the experience into the real world with Pincodes in The Home Depot stores, connecting digital inspiration to the aisle.