Influencer Activation | Experience | Social Media | Video
Protecting the Football Season with the World’s First Legally Binding* Football Prenup
*Not Legally Binding
As Group Creative Director at 22Squared, I led the creative on this campaign for Buffalo Wild Wings.
Prioritizing football over family is a Lose-Lose scenario. So we built a Win-Win called the Football Prenup, the world's first legally binding* agreement to protect your football season from everything that's not football.
Fans filled out the Football Prenup online, negotiated terms with their partner, and walked away with a legally binding document to protect football, their marriage, and America.
Influencer endorsed, fan approved
We worked with Mike Pereira, Aaron and Sharon Murray, and Laura and Josh Rutledge, and connected with podcasters like Mason & Ireland and The Charlie Pallilo Show.
