Influencer Activation | Video Demo | Product Launch | Pinterest, YouTube & Facebook Live
No One Cares About Disposals. So We Made Them Impossible to Ignore.
We turned a forgettable product into content people couldn't look away from — by pushing it to the extreme. Hundreds of videos. Millions of views. And a product people suddenly paid attention to.
We created over a hundred videos for Pinterest and another hundred+ for YouTube. We used Pinterest's keywords and SEO to infiltrate people's feeds when they were searching for food, recipes, or anything remotely related to the home. We challenged the idea that people won't watch anything longer than 15 seconds by getting them to watch a 7+ minute video of the carnage.
Moen GX VS. Everything* Case Study
Influencer + Brand Hybrid Approach
We partnered with influencer Ben Uyeda of Homemade Modern, who hosted a Facebook Live kickoff event. In parallel, Ben created original content for his own channels while we ran the content he starred in on the brand's channels — a coordinated effort that drove awareness and engagement across both audiences.
Ben Uyeda of Homemade Modern Facebook Live Demo
The 7-minute Supercut that people actually watched every bit of