http://www.sandershearne.com Sanders Hearne // ACD/Copywriter Mon, 21 May 2012 04:06:19 +0000 http://www.sandershearne.com en http://www.sandershearne.com/Tucker-Castleberry-Printing http://www.sandershearne.com/following/sandershearne.com/Tucker-Castleberry-Printing Mon, 21 May 2012 04:06:19 +0000 Sanders Hearne // ACD/Copywriter 2886871 <img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC Crop Logo.jpg" width="551" height="58" width_o="551" height_o="58" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC Crop Logo_o.jpg" data-mid="14688871" border="0" align="left"/> Tucker Castleberry Printing Playing The Award Show Game Before you've even entered your ad in the shows, most of the judges have already seen it online and (maybe even) in the real world. They know the agency and creatives who created it. Most likely they've made up their minds about whether it's a winner before it hit the judging table. And if they haven't seen it, there's not much you can do to make them notice it. Unless you have really really beautifully printed reprints. Like you get from Tucker Castleberry Printing. To communicate this, we did something no one else has: We used the 2004 One Show as our paid medium. We entered 10 reprints in multiple categories so that our audience would see them several times. Our ads referenced the real ads around them, telling top creative directors from around the world about Tucker Castleberry. It drove home the notion that presentation matters. Sometimes even more than having a real client, or if your ad even ran. <img src="http://payload29.cargocollective.com/1/0/23966/2886871/Judges 2004.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/Judges 2004_o.jpg" data-mid="14688111" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/Table 2004.jpg" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/Table 2004_o.jpg" data-mid="14681380" border="0" align="left"/> <img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 1sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 1sm_o.jpg" data-mid="14679906" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 1crop.jpg" width="440" height="257" width_o="440" height_o="257" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 1crop_o.jpg" data-mid="14680177" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 2sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 2sm_o.jpg" data-mid="14679908" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 2crop.jpg" width="440" height="257" width_o="440" height_o="257" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 2crop_o.jpg" data-mid="14680178" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 9sm_13.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 9sm_13_o.jpg" data-mid="14747690" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 9crop.jpg" width="629" height="256" width_o="629" height_o="256" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 9crop_o.jpg" data-mid="14681539" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 3sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 3sm_o.jpg" data-mid="14680236" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 4sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 4sm_o.jpg" data-mid="14680238" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 4crop.jpg" width="440" height="257" width_o="440" height_o="257" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 4crop_o.jpg" data-mid="14680179" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 5sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 5sm_o.jpg" data-mid="14680243" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 6sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 6sm_o.jpg" data-mid="14680244" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 7sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 7sm_o.jpg" data-mid="14680246" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 8crop.jpg" width="440" height="257" width_o="440" height_o="257" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 8crop_o.jpg" data-mid="14680180" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 10sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 10sm_o.jpg" data-mid="14680251" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2886871/TC 8sm.jpg" width="670" height="503" width_o="1200" height_o="901" src_o="http://payload29.cargocollective.com/1/0/23966/2886871/TC 8sm_o.jpg" data-mid="14680249" border="0" align="left"/>{image13} http://www.sandershearne.com/Virgin-Atlantic-Airphoria http://www.sandershearne.com/following/sandershearne.com/Virgin-Atlantic-Airphoria Mon, 21 May 2012 03:49:38 +0000 Sanders Hearne // ACD/Copywriter 1094663 Virgin Atlantic Airlines "Airphoria" Campaign Print and Out of Home <img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_3_1000.jpg" width="1000" height="1294" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_3_o.jpg" data-mid="17729259" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_2_1000.jpg" width="1000" height="1294" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_2_o.jpg" data-mid="17729273" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_1_1000.jpg" width="1000" height="1294" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_PrintAds_Final_Page_1_o.jpg" data-mid="17729267" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_4_1000.jpg" width="1000" height="668" width_o="2048" height_o="1368" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_4_o.jpg" data-mid="17729282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_5_1000.jpg" width="1000" height="1121" width_o="1776" height_o="1992" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_5_o.jpg" data-mid="17729285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_7_1000.jpg" width="1000" height="750" width_o="2048" height_o="1537" src_o="http://payload.cargocollective.com/1/0/23966/1094663/JPGVAA_OOH_Final_Page_7_o.jpg" data-mid="17729289" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1094663/10724M_10x21_PEAgenda_WSJ_1000.jpg" width="1000" height="1931" width_o="1566" height_o="3024" src_o="http://payload.cargocollective.com/1/0/23966/1094663/10724M_10x21_PEAgenda_WSJ_o.jpg" data-mid="17729333" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1094663/10724M_10x21_UCAgenda_ChiTrib_1000.jpg" width="1000" height="1931" width_o="1566" height_o="3024" src_o="http://payload.cargocollective.com/1/0/23966/1094663/10724M_10x21_UCAgenda_ChiTrib_o.jpg" data-mid="17729335" border="0" align="left"/> http://www.sandershearne.com/Citi-Counsel http://www.sandershearne.com/following/sandershearne.com/Citi-Counsel Mon, 21 May 2012 02:35:24 +0000 Sanders Hearne // ACD/Copywriter 3439487 Citibank New Business Project Idea: After the economic crash, Citibank came to McKinney asking for some thinking to help them engage their customers and innovate their products and services. To transform themselves and what their customers think about them. We brought them Citi Counsel, a socially-powered idea incubator that would generated and develop the most popular ideas, which would then be implemented. People suggest ideas when they visit the site, each idea becomes a building in the Citiscape. All the ideas in the Citiscape are organized into three categories: “Invent it” “Test It” and “Use It”. People vote on the ideas they like and promote them through the three stages of development. The “Use It” ideas are the ones that show how Citibank is changing banking for the better in real ways, day in, day out. These are ideas that have graduated from the testing phase and are actually be implemented. http://www.sandershearne.com/Carnival-2012-OOH http://www.sandershearne.com/following/sandershearne.com/Carnival-2012-OOH Fri, 18 May 2012 19:30:42 +0000 Sanders Hearne // ACD/Copywriter 3431781 NEW WORK for Carnival Cruise Lines The cruise industry's biggest challenge is getting people who haven't considered taking a cruise to try it. Once they've been on a ship, they're hooked. So with these boards, we showed people that an awesome vacation was closer than they thought - as close as the port. <img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Taxi OOH_1000.jpg" width="1000" height="528" width_o="1000" height_o="528" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Taxi OOH_o.jpg" data-mid="17667214" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Slide OOH_1000.jpg" width="1000" height="668" width_o="1000" height_o="668" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Slide OOH_o.jpg" data-mid="17667208" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Times Square OOH_1000.jpg" width="1000" height="674" width_o="1000" height_o="674" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Times Square OOH_o.jpg" data-mid="17667270" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Parrots OOH_1000.jpg" width="1000" height="692" width_o="1000" height_o="692" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Parrots OOH_o.jpg" data-mid="17667205" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival step in OOH_1000.jpg" width="1000" height="1465" width_o="1000" height_o="1465" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival step in OOH_o.jpg" data-mid="17667211" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Zipline OOH_1000.jpg" width="1000" height="666" width_o="1000" height_o="666" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival Zipline OOH_o.jpg" data-mid="17667218" border="0" align="left"/><img src="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival close OOH_1000.jpg" width="1000" height="527" width_o="1000" height_o="527" src_o="http://payload56.cargocollective.com/1/0/23966/3431781/Carnival close OOH_o.jpg" data-mid="17667199" border="0" align="left"/> http://www.sandershearne.com/NASDAQ http://www.sandershearne.com/following/sandershearne.com/NASDAQ Thu, 17 May 2012 20:41:33 +0000 Sanders Hearne // ACD/Copywriter 1463919 <img src="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_2.jpg" width="670" height="882" width_o="1006" height_o="1325" src_o="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_2_o.jpg" data-mid="7139430" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_1.jpg" width="670" height="882" width_o="1004" height_o="1323" src_o="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_1_o.jpg" data-mid="7139436" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_3.jpg" width="670" height="882" width_o="1058" height_o="1393" src_o="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_3_o.jpg" data-mid="7139442" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_4.jpg" width="670" height="881" width_o="1057" height_o="1390" src_o="http://payload.cargocollective.com/1/0/23966/1463919/NASDAQ SELECTS_Page_4_o.jpg" data-mid="7139445" border="0" align="left"/> http://www.sandershearne.com/Coldwell-Banker-Times-Square-Board http://www.sandershearne.com/following/sandershearne.com/Coldwell-Banker-Times-Square-Board Mon, 27 Feb 2012 03:20:25 +0000 Sanders Hearne // ACD/Copywriter 2888699 Coldwell Banker Print, Television, Interactive Out of Home In the worst housing market in decades, Coldwell Banker Real Estate needed to change the way people thought about buying a home. First they needed to remind people that when you buy a home, you buy so much more than a house. <img src="http://payload29.cargocollective.com/1/0/23966/2888699/CB11242 Manifesto Print_Page_3 small_1000.jpg" width="1000" height="646" width_o="1140" height_o="737" src_o="http://payload29.cargocollective.com/1/0/23966/2888699/CB11242 Manifesto Print_Page_3 small_o.jpg" data-mid="17729501" border="0" align="left"/> Second, they needed to show people that buying a home was within their reach. We did that with an integrated campaign including print, television and an interactive Times Square board which allowed people to text in "homes" and their zipcode. The board would then display homes in the area they searched. Not just to them - to everyone watching. <img src="http://payload29.cargocollective.com/1/0/23966/2888699/CB Times Square5-18-12_1000.jpg" width="800" height="892" width_o="800" height_o="892" src_o="http://payload29.cargocollective.com/1/0/23966/2888699/CB Times Square5-18-12_o.jpg" data-mid="17666537" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/23966/2888699/times square board 2.jpg" width="500" height="345" width_o="500" height_o="345" src_o="http://payload29.cargocollective.com/1/0/23966/2888699/times square board 2_o.jpg" data-mid="14690428" border="0" align="left"/> (video created by coldwell banker) http://www.sandershearne.com/Sherwin-Williams-River-and-Stork http://www.sandershearne.com/following/sandershearne.com/Sherwin-Williams-River-and-Stork Tue, 15 Mar 2011 14:04:21 +0000 Sanders Hearne // ACD/Copywriter 1170010 RIVER Animation by BUCK Original Music created for "River" by Beacon Street. Originally we just created :30 for the commercial, but there were so many requests from people about who the song was by and whether they could buy it, we created a full-length version and allowed anyone to download it for free. STORK Animation by BUCK Original paper sculptures by artist Matthew Sporzynski. <img src="http://payload.cargocollective.com/1/0/23966/1170010/FINAL_CAKE_MED.jpg" width="670" height="896" width_o="900" height_o="1204" src_o="http://payload.cargocollective.com/1/0/23966/1170010/FINAL_CAKE_MED_o.jpg" data-mid="7295204" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/23966/1170010/FINAL_CHAMPAGNE_MED.jpg" width="670" height="896" width_o="900" height_o="1204" src_o="http://payload.cargocollective.com/1/0/23966/1170010/FINAL_CHAMPAGNE_MED_o.jpg" data-mid="7295201" border="0" align="left"/> http://www.sandershearne.com/Sherwin-Williams-Color-Chip-Championship http://www.sandershearne.com/following/sandershearne.com/Sherwin-Williams-Color-Chip-Championship Mon, 14 Mar 2011 20:33:17 +0000 Sanders Hearne // ACD/Copywriter 1166674 The COLOR CHIP CHAMPIONSHIP Every year millions of people get caught up in a cultural phenomenon: March Madness. But how do those not-so-fervent fans choose their winning teams? Not by stats and scores. They choose by uniform colors. So Sherwin-Williams, the color experts, decided to give them the prefect tool: The Color Chip Championship, where fans could fill out their brackets by choosing their winning colors, then tune in to the tournament to see how far they’d go. <img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_a_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_a_o.jpg" data-mid="17728341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_b_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_b_o.jpg" data-mid="17728343" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_c_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_c_o.jpg" data-mid="17728346" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_d_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_d_o.jpg" data-mid="17728352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_e_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_e_o.jpg" data-mid="17728355" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_f_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_f_o.jpg" data-mid="17728358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_g_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_g_o.jpg" data-mid="17728359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_h2_1000.jpg" width="958" height="558" width_o="958" height_o="558" src_o="http://payload.cargocollective.com/1/0/23966/1166674/FINAL_MADNESS_WEB_3.14.11_h2_o.jpg" data-mid="17728361" border="0" align="left"/> http://www.sandershearne.com/The-Red-Cross http://www.sandershearne.com/following/sandershearne.com/The-Red-Cross Wed, 02 Mar 2011 04:48:20 +0000 Sanders Hearne // ACD/Copywriter 370743 Full Page Newspaper <img src="http://payload.cargocollective.com/1/0/23966/370743/Red Cross.jpg" width="670" height="1035" width_o="1000" height_o="1545" src_o="http://payload.cargocollective.com/1/0/23966/370743/Red Cross_o.jpg" data-mid="7125300" border="0" align="left"/> http://www.sandershearne.com/Beyond-Racism http://www.sandershearne.com/following/sandershearne.com/Beyond-Racism Wed, 02 Mar 2011 04:48:12 +0000 Sanders Hearne // ACD/Copywriter 370520 <img src="http://payload.cargocollective.com/1/0/23966/370520/Beyond Racismmed.jpg" width="670" height="848" width_o="850" height_o="1077" src_o="http://payload.cargocollective.com/1/0/23966/370520/Beyond Racismmed_o.jpg" data-mid="7135899" border="0" align="left"/>